Rollbit × Southampton FC
- Partnership
- Principal Partner & Front of Shirt
- Category
- Football — Premier League
Prime placement on a top-tier English football shirt, a category defining bet for a market leading crypto-native operator.
iGaming Partnerships, End to End
There Is No Second Best.
We specialise in connecting iGaming brands with the industry’s most influential creators, streamers, sponsorship partners, and Crypto Twitter KOLs. Every partnership is sourced, negotiated, activated, and managed by our experienced in-house team.
Brands We've Worked With
Fabrizio Romano
Steven Gerrard
Fabrizio RomanoSteven GerrardWHY SFG?
Built For iGaming
We know what operators need from partnerships: credibility, reach, and measurable commercial impact.
01
Partnership Specialists
Focused on sponsorships, streamers, influencers, and Crypto Twitter KOLs, the channels that move the needle in iGaming.
02
Industry Expertise
15 years cumulative iGaming experience, we know the nuances of performance-led marketing across regulated, grey, and crypto-native markets.
03
Brand-Side Perspective
Having worked brand side, we know what operators need from partnerships: credibility, reach, and measurable commercial impact.
04
End-to-End Execution
From sourcing and negotiation through to activation, management, and optimisation, we're with you every step of the way.
SPONSORSHIPS - SPORTS & ESPORTS
Where Brands Get Built
From Premier League front-of-shirt to national teams, esports orgs, and combat sports properties.
Football
Winna.com × Argentina National Team
- Partnership
- Official Betting Partner
- Category
- Football — National Team
Association with the reigning world champions to unlock trust, reach, and acquisition across LATAM and beyond.
Extrabet × Fabrizio Romano
- Partnership
- Official Transfer Content Partner
- Category
- Football Media
Content-led partnership with the sport's most followed transfer voice, delivering always-on relevance during every window.
Golbet × Ryan Babel
- Partnership
- Brand Ambassador & Kit Campaign
- Category
- Legend
Player-fronted brand campaign built for the their market, designed for social virality and bettor acquisition.
we88 × Steven Gerrard
- Partnership
- Global Brand Ambassador
- Category
- Legend
Icon-led brand build in Asia, leveraging Premier League legacy to convert into daily active bettors.
Esports
Rollbit × FaZe Clan
- Partnership
- Team Sponsorship & Jersey Partner
- Category
- Esports
Direct line into a young, crypto-savvy, gambling-ready audience through the world's most iconic esports org.
Rollbit × StarLadder
- Partnership
- Title Sponsor
- Category
- Esports
Official betting partner of the StarLadder CS2 Major Budapest 2025, bringing live analytics, crypto betting, and fan-facing activations to one of esports' biggest stages.
Combat Sports
500 Casino × Power Slap
- Partnership
- Official League Sponsor
- Category
- Combat Sports
Category-owning sponsorship of a fast-scaling combat property with a crypto-aligned audience.
Talent & Creators
Where Attention Actually Lives
In iGaming, distribution matters. The right people move markets, we source, brief, and manage them.
STREAMERS
TWITCH / KICK / YOUTUBE
Audience: Highly engaged, repeat viewers
Use case: Always-on brand integrations, code drops, and live activations.
Crypto-Native KOLs
Crypto Twitter (X)
Audience: Traders, degens, and on-chain users
Use case: Fast distribution for launches, listings, and token-linked campaigns.
LIFESTYLE CREATORS
Instagram / TikTok / X
Audience: Broad, native-scroll audiences
Use case: Degen adjacent creators with engaged audiences with strong igaming crossover
CELEBRITY TALENT
Global figures & regional heroes
Audience: Mass reach with credibility
Use case: Brand-defining ambassador programmes.
Activation & Management
Deals That Actually Land
We don't just broker partnerships, we help brands bring them to life end to end and materialise value.
01
Source
Identify the right partners, talent, rights holders, and opportunities based on your objectives, audience, market, and commercial goals. Every partnership starts with strategic alignment, not just availability.
02
Structure
Design the commercial framework, defining rights, deliverables, timelines, territories, exclusivity, usage rights, and commercial terms to ensure every partnership delivers value for all parties.
03
Contract
Negotiate favourable commercial and legal terms, draft and review agreements, coordinate approvals, and manage the contracting process from initial negotiations through to execution.
04
ACTIVATE
Signing the deal is just the beginning. We transform sponsorships into campaigns through content production, PR, social media, events, creator collaborations, and brand activations that drive genuine engagement.
05
Manage
Act as an extension of your team, coordinating brands, talent, clubs, agencies, and production partners to ensure every deliverable is executed on time, on budget, and to the highest standard.
06
Optimise
Monitor performance, analyse results, identify new opportunities, and refine the partnership over time to maximise ROI and unlock greater commercial value beyond the initial agreement.
Connect
Built For Brands That Want Partnerships That Land.
More than introductions. Sourcing, structuring, contracting, activating, managing, and optimising all under one roof.